Rojabet Organic Traffic Impact Report

Summary

In Q3 2026, non-branded clicks grew 66% year over year to 23,900 across rojabet.com and rojabet2.com, and 8 of 9 target keywords moved up. The losses since September are brand traffic, tied to the domain moves.

Organic clicks across all Rojabet domains averaged 20,100 a week in October, 46% below the September average of 37,100. The decline stopped in the week of Oct 19, the first week Rojabet8 was live, when clicks rose 17% week over week.

• Most of the loss is brand traffic. Brand clicks fell 46% (139,200 to 74,900) over the last 28 days. Non-brand clicks fell 34% (9,900 to 6,600).
• Rankings held; click-through did not. Non-brand impressions rose 6% and average positions improved. Click-through rate fell, which points to the domain switch and SERP display, not lost rankings.
• September was a spike, not a baseline. October is still 52% above the August weekly average (13,600), so the drop is measured against an unusually high month.
• The blog lost 56% of its clicks (7,100 to 3,100) after the move off rojabet.com. Its new home on Rojabet8 is not in the data yet.

Domain history

Rojabet has run on three domains in 2026, and its blog followed the same path. Every figure in this report adds the three Search Console domain properties together, and each domain property includes its blog subdomain.

Open question: confirm the exact date the blog moved to blog.rojabet2.com.

Non-branded organic traffic: Q3 2026 vs Q3 2025

Non-branded clicks grew 66% year over year to 23,900, even with the September move from rojabet.com to rojabet2.com. Q3 2026 combines both domains; Rojabet8 had no data until Oct 20, so it falls outside Q3.

• Impressions fell because low-ranking impressions disappeared: average non-branded position on rojabet.com improved from 38.7 to 8.6.
• All organic clicks, brand included, fell from 420,000 to about 291,000 (-31%). The loss is brand traffic, covered in the October sections below.

Main target keywords

Rojabet improved on 8 of its 9 target keywords between April and the end of Q3, and the domain move did not cost rankings. September positions are from rojabet2.com, April positions from rojabet.com.

Positive change = moved up. Positions are Search Console averages for the exact query.

Traffic channel comparison

Organic Search brought 9.5% of Q3 sessions but 37.3% of all key events, the highest key event rate of the three main channels.

• Year over year, organic sessions fell 38% and organic key events 60% as brand traffic dropped during the domain move. Engagement held: 83.1% vs 84.7%, 5m 13s vs 5m 29s.
• Key events include every event marked as key in GA4. Latribet and Apuesto count logins as key events; check whether Rojabet does before calling these conversions.

Organic engagement vs site average

Organic visitors spend 4x longer per session than the site average (5m 13s vs 1m 19s) and engage at nearly twice the site-wide rate.

Estimated organic impact

Q3 non-branded clicks translate to an estimated 299 first-time depositors and about $38,870 in three-month revenue.

The 5% click-to-registration rate is the Q1 deck's assumption and has not been checked against Rojabet's GA4 registrations yet. On Latribet the real rate was about 6.5% and on Apuesto about 3.1%, so this figure is directional. $130 is a three-month LATAM ARPU estimate from Upgaming.

October: the move to Rojabet8

The sections below track weekly traffic through the domain changes, from August to the week of Oct 19.

Weekly clicks across all domains

Traffic moved from rojabet.com to rojabet2.com in early September and is now shifting to Rojabet8. The total peaked at 45,000 in the week of Aug 31, settled near 35,000 to 40,000 through September, and bottomed at 18,200 in the week of Oct 12.

The week of Oct 19 is the first increase since mid-September. October remains above the August level, before the September spike.

Brand vs non-brand

Brand searches drive 92% of organic clicks, so the domain changes hit hardest there. Figures cover Sep 30 to Oct 27 against Sep 2 to Sep 29, all domains combined.

• The query "rojabet" alone went from 101,900 to 53,000 clicks at an average position of 1.7. Brand demand itself fell, not our ranking for it.
• "rojabet8" variants already bring about 4,600 clicks a month, so users are learning the new domain.
• Non-brand example: "casino online" kept 58,500 impressions and improved from position 8.1 to 7.6, but clicks halved (1,296 to 655).
• New reputation queries are showing up: "que pasó con rojabet" (252 impressions, new), "rojabet reclamos" (99 clicks, up 22%) and "rojabet no paga" (234 impressions).

Blog impact

Blog clicks fell 56%, from 7,087 to 3,097, combining blog.rojabet.com and blog.rojabet2.com. The blog moved to blog.rojabet8.com in the week of Oct 26, so its clicks will join this total once Search Console reports them.

The blog home page accounts for almost all of the loss. Several paginated archive pages (/page/4/, /latest-news/page/44/) now rank and get clicks, which suggests Google is indexing archives instead of articles.

Risks and flags to verify

• Search Console still shows a site move. rojabet2.com displays "This site is currently moving to rojabet8.com". The team understood the migration was canceled, so the status needs checking.
• rojabet2.com still gets most clicks. On Oct 27 it had 1,731 clicks against 304 on Rojabet8. If rojabet2.com is blocked or stops redirecting, that traffic is at risk.
• Reputation queries are rising. Searches about complaints and payouts can grow into a bigger brand problem if the domain changes confuse players.
• Measurement is split across five Search Console properties. No single view shows total organic performance today.